Accesibility
3-minute read

Making accessibility native to AI-driven subtitling workflows: MediaCopilot embraces UNE 153010

Accessibility is no longer an afterthought — it’s foundational. And with the latest update, Cires21’s MediaCopilot now supports UNE 153010, the Spanish standard that governs how subtitles must be presented for deaf and hard-of-hearing audiences.

This is more than a feature update. It’s a leap toward making inclusive media workflows the new norm.

Nacho Mileo
June 2025

What is UNE 153010?

UNE 153010 is Spain’s official guideline for subtitling audiovisual content in an accessible way. It applies to both live and pre-recorded media, ensuring that subtitles are not just present, but actually useful — visually, temporally, and contextually.

This includes:

  • Speaker identification
  • Description of sound effects and background audio
  • Music and song handling
  • Editorial and formatting consistency
  • Latency and precision rules for live subtitling

By integrating UNE 153010, MediaCopilot helps broadcasters, OTT platforms, and production teams stay ahead of regulatory and public service requirements — especially across Europe.

How MediaCopilot applies the Standard

At Cires21, we’re embedding compliance into the core AI engine. MediaCopilot now:

  • Automatically detects and identifies speakers 🗣️
  • Tags relevant sound effects and music 🎧
  • Applies visual styling per guideline (colors, positioning, readability) 🎨
  • Follows editorial rules to economize language while preserving meaning 📄

This makes subtitle creation smarter, faster, and natively accessible — no need for complex post-processing or human rework.

Footage from the Netflix Spark Project (CC 4.0) — Modified for demonstration purposes.

Why This Matters

For public broadcasters, this is about meeting mandates. For streamers and content creators, it’s about reaching wider audiences without additional operational overhead.

And for the future of media? It’s about building AI workflows that don’t exclude anyone.

See It in Action

Want to experience how MediaCopilot handles UNE 153010? Get in touch for a live demo today!

Ready to Get Started?

It’s time to supercharge your media production and let AI free you from the grind. Try MediaCopilot for free and see the difference on your very first project. You’ll wonder how you ever worked without your AI copilot!